Menu engineering with BCG matrix
The Menu Engineering module applies the BCG matrix (classic in strategic consulting) to the restaurant menu: each dish is classified into four quadrants based on popularity × margin — Stars (high popu
Operational context
The Menu Engineering module applies the BCG matrix (classic in strategic consulting) to the restaurant menu: each dish is classified into four quadrants based on popularity × margin — Stars (high popularity + high margin), Plowhorses (high popularity + low margin), Puzzles (low popularity + high margin), Dogs (low popularity + low margin). It cross-references real POS data (sales) with food cost calculated by the stock module. The analysis enables clear decisions: promote more Stars, reformulate Puzzles, discontinue Dogs, optimise Plowhorses. Available in Restaurants & Bars Premium and above.
Why Chef7
- Gemini 2.5 AI — recipes in seconds from ingredients you already have
- 6 languages — English, Portuguese, French, Spanish, German, Italian
- Full restaurant management — stock, take-away, table, kitchen display
- GDPR — secure Paddle payments, no credit card data access
Features described on this page are included in plan:
Restaurants & Bars — Premium · 277€/mo
7-day free trial · no credit card
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